10 Integrated Revenue Streams

What It Is

Licensed daycare for ages 0-5 with traditional full-time enrollment (5 days/week, 6am-6pm). Premium quality with exploratory programming. Year 1 Base: 216 children at 80% utilization.

Why We're Better

• Better pay = Lower turnover: $24/hr for leads, $18/hr for assistants, healthcare and PTO
• Real food: Central kitchen provides fresh, prepared meals (included in tuition)
• Extended hours: 6am-10pm vs. typical 6am-6pm
• Tech-forward: Automated communication, streamlined admin

Pricing

What It Is

After-school and weekend classes across 9 categories for ages 3-15. Discovery-based curriculum—kids can explore without long-term commitments. 75-minute classes (not rushed 40-minute sessions).

9 Program Categories

Art • Dance • Gymnastics • Life Skills • Maker • Martial Arts • Music • STEM • Theater

Schedule

• Weekdays: 6 rooms × 3 classes/evening = 18 classes/day
• Weekends: 6 rooms × 7 classes/day = 42 classes/day
• Total: 174 classes/week, 754 classes/month

Pricing

When you equalize typical 40-minute enrichment classes versus our 75-minute classes, our pricing is equivalent to standalone studios—with all the advantages of 9 categories in one location.

Why We Win vs. Studios

• Everything in one place—no driving between locations
• Transportation service—only possible at our scale
• Full member zone for parents—co-working, lounges, café, indoor play
• Drop-in when space available

What It Is

Required for facility access. Membership gives your family a place to belong—access to all public spaces, the café and lounges, co-working, indoor play areas, community events, and priority booking for programs. Everything your family needs, under one roof.

Why Membership Matters

• A place for your whole family: Access to lounges, co-working, dining, play spaces, and community events—designed for parents and kids together
• Community connections: Regular interactions build relationships that make switching feel like leaving friends, not just canceling a service
• Members are owners: As part of being a member, you receive ownership tokens in the facility—not as something you're buying, but as part of what membership means here
• Ongoing dividend income: 75% of facility profits are distributed to all token holders, which includes every member
• 25% of profits flow to current members: Through the buyback mechanism, a quarter of all profits go directly to active members, incentivizing engagement and growing community ownership over time

Pricing

The Ownership Effect

Members don't just use the facility—they own part of it. As the community grows and profits flow, member ownership increases over time. The facility becomes more owned by its members with each passing year, creating something genuinely community-owned.

What It Is

Hourly booking for flexible childcare needs—days, evenings, and weekends. Available any time the facility is open. Serves parents with non-traditional schedules or occasional care needs that don't fit the standard daycare model.

Why This Matters

• No options exist in Grand Rapids area
• Serves parents with non-traditional schedules who can't commit to full-time enrollment
• Perfect for parents using co-working, attending classes, or needing occasional care
• Uses capacity that would otherwise sit empty

Availability & Pricing

• Any day, any time: Available whenever the facility is open (6am-10pm)
• Surge pricing: 3pm-6pm weekday peak period

Pricing

What It Is

One central kitchen (3,200 sq ft) serves everything: daycare meals, public dining, event catering. All-day availability (6am-10pm). Real food, prepared fresh—not processed or reheated.

Three Menu Categories

• Café/Bakery/Smoothies: Quick-service items (0.5-4 min prep). Habit-building items like coffee, pastries, fresh juice.
• Make-to-Order: Custom meals with personalization (5-8 min prep). Burritos, stir-fry bowls, grain bowls.
• Staple Meals: Batch-cooked healthy options (4-8 min prep). Intentionally priced for great value—quality meals families can afford every day.

Key Features

• Order from anywhere: App ordering, delivered to you
• No tipping—ever
• Kids pricing: ~60% of adult prices

Sample Pricing

What It Is

4 enclosed rooms (840 sq ft each) with operable partitions that can combine to 1,680 sq ft spaces. Used for adult classes, mommy & me classes, birthday parties, pop-up sales, and community rentals.

Activity Mix

• Mommy & Me Classes: 26 classes/week (6 pairs/class)
• Adult Classes: 16 classes/week (6 adults/class)
• Birthday Parties: 3 parties/week
• Pop-Up/Vendor Rentals: 4 rentals/week
• General Rentals: 2 rentals/week

Why This Works

• Generates revenue during hours when enrichment rooms are occupied
• Birthday parties drive food service revenue
• Adult classes sync with children's enrichment schedules

Pricing

Revenue by Activity

• Mommy & Me: $10,136/month (42%)
• Adult Classes: $6,235/month (26%)
• Birthday Parties: $4,547/month (19%)
• Rentals: $3,464/month (14%)

What It Is

Full-day camps during school breaks using Flex 5-6 and Flex 11-12 (combined to 1,680 sq ft pairs). Premium experience with exploratory programming, real food from the kitchen, and varied activities.

Schedule

• Summer: 11 weeks
• Winter Break: 2 weeks
• Spring Break: 1 week
• Total: 14 weeks/year

What's Included

• Themed weekly programming
• Breakfast, lunch, and snacks from central kitchen
• Outdoor playground time

Pricing

Pricing aligns with market ($200-300/week for day camps). Premium experience justifies mid-to-upper range.

Revenue by Period

• Summer (11 weeks): $178,200
• Winter (2 weeks): $32,400
• Spring (1 week): $16,200

What It Is

School-to-center transportation using 2 small buses (30 passengers each). Runs before school (6-9am) and after school (3-6pm) during the 9-month school year.

Why Transportation Matters

• Solves the logistics nightmare: Parents can't be everywhere at 3pm
• Creates competitive moat: Only possible at our scale
• Drives enrollment: Enables enrichment participation
• Strategic pricing: Near-cost to maximize enrollment

Service Schedule

• Before school: 6am-9am pickups
• After school: 3pm-6pm pickups
• Days: Monday-Friday (school days only)
• Duration: 36 weeks (9-month school year)

Pricing

Strategic near-cost pricing. Simple per-trip model—no complex packages.

Capacity & Usage

• Fleet: 2 buses × 30 passengers = 60 capacity/run
• Year 1 usage: 30 students/run (50% utilization)
• Runs/year: 720 total (2 buses × 2 runs/day × 180 school days)

What It Is

Before school (6-9am) and after school (3-6pm) supervision for school-age children (K-5). Uses combined Flex 5-6 rooms (1,680 sq ft). 9-month school year operation.

Service Structure

• Before school (6-9am): Breakfast, homework help, quiet activities
• After school (3-6pm): Snacks, homework time, play, transitions to enrichment
• Capacity: 36 children (group size limit in combined room)

Why This Works

• Complements transportation service
• Bridges gap between school and parent pickup
• Natural transition to enrichment programs
• Uses rooms that are empty during school day

Pricing

Package pricing encourages full-day enrollment. Priority given to before+after families.

Enrollment Mix (Year 1 Base)

• Before + After (60%): 22 children @ $500
• After Only (35%): 13 children @ $350
• Before Only (5%): 1 child @ $150

What It Is

2,150 sq ft co-working zone with 40 fixed seats. Private offices, dedicated desks, hot desks, semi-private pods, phone booths, and meeting room. Designed to keep parents on-site while children are in programs.

Space Configuration

• Private offices: 6 (4 one-person, 2 two-person)
• Dedicated desks: 9
• Semi-private pods: 4
• Hot desks: 10
• Phone booths: 3
• Meeting room: 1 (8-person)

Strategic Value

• Keeps parents on-site during programs
• Enables additional food purchases
• Builds community through repeated interactions
• Revenue is secondary to engagement value

Pricing

Below-market pricing reinforces membership value. Hot desks and pods included with membership.

Revenue by Source

• Private offices: $1,470/month (39%)
• Meeting room: $1,250/month (33%)
• Dedicated desks: $1,103/month (29%)